Every Hour Without the Right Insight Is Budget You're Not Getting Back
The bottleneck on most campaigns isn't strategy — it's how long the right question takes to answer. ROAS Radar connects to Google Ads, Microsoft Ads, and GA4 and answers performance questions in plain English, in seconds.
Most campaigns aren't underperforming because of bad strategy. They're underperforming because the right question take too long to answer. It’s a familiar kind of frustration, known to those managing those who manage SEM.
You know something is off. ROAS has been trending down for weeks, or lead volume is flat, while CPL climbs. Spend is up. And somewhere inside your Google Ads account (and your gut) — buried across campaigns, ad groups, match types, devices, and time segments — is the specific reason why. You want an explanation and the problem isn't a lack of data. Google Ads, Microsoft Ads, and GA4 collectively contain more information about your campaigns and customers than any manager could manually process in a week. The problem is access — specifically, the time and expertise required to turn that data into a clear answer before you burn another $15k. Most orgs are running lean and the person who knows how to build a custom report is also managing eight other things. So the question sits, the spend continues, and the opportunity cost quietly compounds.
ROAS Radar connects directly to Google Ads, Microsoft Ads, and GA4 and lets you ask performance questions in plain English. Not a dashboard. Not a report builder. A direct question, answered immediately, with the analysis and reasoning behind it. "Did ROAS drop in the last two weeks versus the prior six months — what drove it?" "Which terms are burning spend with no conversions in the last 14 days?" "What's the geo, device, and gender mix of our converters, and how is it trending?" "Run a dayparting analysis for the last 30 days and summarize the findings." Answered in seconds, with the rationale behind each finding — ready for decisions that will actually move the needle.
The most valuable insights tend to cluster around a few recurring themes, none of which are exotic problems, they just tend to get deferred. But not any more - because stakeholders can access the information easier than ever, in real time, without relying on managers to stitch together weekly reports. By catching trends early — before they run for another two weeks — is the difference between a recoverable inefficiency or a month in the red.
ROAS Radar is an AI-powered paid search agent built for campaign managers running ecommerce and lead generation.