How ROAS Radar Works
Understanding what's happening across Google Ads, Microsoft Ads, and GA4 usually means logging into three platforms and stitching reports together by hand. ROAS Radar closes the gap between data and decision — ask in plain English, get a reasoned answer in seconds.
Right now, understanding what's actually happening across your Google Ads, Microsoft Ads, and GA4 means logging into three separate platforms, pulling reports, and stitching the numbers together manually — before you've even started thinking about what they mean. By the time you have an answer, you could have lost another day of budget. That gap between data and decision is exactly what ROAS Radar is built to close.
Here's what the agent does, and who it's built for.
You ask questions in plain English. The agent answers in seconds. There's no report to build, no dashboard to configure, and no query language to learn. You type what you want to know — "Which campaigns are spending the most with the lowest return?" or "Where is my CPA trending in the wrong direction?" — and you get a direct, reasoned answer. Not a chart. An actual answer, with the reasoning behind it.
It connects directly to your live accounts. ROAS Radar plugs into Google Ads, Microsoft Ads, and GA4 via OAuth — the same secure authentication you already use. There's nothing to export, no CSV to format, and no data to paste anywhere. Setup takes under a minute, and from that point forward, all three platforms are queryable from one place.
It's read-only by design. The agent analyzes. You decide. Nothing in your accounts changes without your explicit action — ROAS Radar surfaces what it finds, explains why it matters, and hands the decision back to you. Every recommendation is something you can evaluate, challenge, and act on at your own pace.
The analysis goes beyond the surface. Generic tools tell you what happened. ROAS Radar tells you why — and what to do about it. It understands the nuances of paid search: match type behavior, Performance Max attribution, assisted conversions, campaign intent. The recommendations it produces are the kind you can defend in a client meeting or a budget review, not just a printout of metrics you already have access to.
Who Gets The Most Out Of ROAS Radar
Agency account managers and directors use ROAS Radar to stay ahead of underperformance across a full client portfolio — and to surface direct, evidence-based insights that usually require a junior manager to pull and format first.
In-house brand and marketing managers use it to get real answers about their own accounts without depending on an agency to translate the data for them. If you've ever waited a week for a performance update you could have asked for yourself, this is the tool that changes that.
Freelance and independent PPC consultants use it to do more with less — managing more accounts, cutting reporting time, and spending more time on the strategic work that actually builds client relationships.